BOUNCE PROTEIN BALLS

BounceBeyond: #FuellingYourEverydayWins

Campaign: Bounce Protein Balls UK

Digital Launch: influencer marketing & digital campaign

We strategically combined influencer collaborations, partnerships, and engaging digital strategies to support the launch. We created a lasting impact on brand awareness, engagement, and sales.

Objective:

Build brand awareness and drive engagement for the new Bounce Protein Balls flavours through a strategic influencer marketing and digital campaign in the UK.

Results:

Campaign duration of three months
Reached 2 million+ people across Instagram and Facebook.
75% increase in engagement and a 40% increase in search traffic
Collaborated with influencers and Amy Williams MBE and achieved a 35% increase in average customer spending on Bounce Protein Balls.

Post-campaign evaluation:

Analysed the performance of each influencer collaboration.
Assessed the effectiveness of content types and platforms.
Gather feedback from followers through surveys or comments to inform future campaigns.