EVERYDAY HUMANS
#GlowUpGeneration CAMPAIGN
Project: Everyday Humans
Diverse defense: Shades of beauty, shields of SPF
Everyday Humans' SPF #GlowUpGeneration campaign aims to revolutionise skincare for Gen Z, fostering a community that celebrates individuality and self-expression. The strategic use of influencers ensures the message resonates authentically, encouraging the target audience to embrace Everyday Humans as their skincare ally.
Objective:
To engage and educate Gen Z audiences on the importance of skin protection and care, positioning Everyday Humans as the go-to brand for easy, effective, and enjoyable skincare. The campaign aims to leverage social media influencers and creators to amplify the message, utilising a multi-channel approach.
Branding, messaging, and tone:
Brand identity: Everyday Humans embodies a vibrant, modern, and inclusive brand image. The logo is playful, using bold and youthful colors.
Messaging: Empower Gen Z to embrace their unique glow by making skincare a simple and enjoyable part of their daily routine.
Tone: Conversational, approachable, and relatable. Speak the language of Gen Z – memes, emojis, and humor.
Look and feel:
Visuals: Bright, colorful, and diverse visuals showcasing young individuals from various backgrounds enjoying Everyday Humans products in their daily lives.
Content style: Mix static images, short videos, and engaging graphics optimized for social media platforms.
Consistency: Maintain a consistent visual theme across all channels for brand recognition.
Measurement:
Track customer engagement metrics through social listening tools and tracking.
Monitor performance and use of unique codes provided by influencers and details across socials.
Analyse brand sentiment through social listening tools.
