KATE GARRAWAY
GARRAWAY GOOD STUFF TV SHOW ITV
HOV X GARRAWAY
GARRAWAY GOOD STUFF TV SHOW (ITV)
Overview
Here's a breakdown of how House of VOGA (HOV) secured a peak slot on the Kate Garraway Good Stuff TV show, along with the results and reviewing figures to support the TV placement.
Pitching strategy: We devised a strategic marketing plan that combined media and TV placements. We pitched to the producers of the Kate Garraway Good Stuff TV show, highlighting the unique elements of VOGA - a fusion of yoga and voguing, along with its popularity, uniqueness and relevance in the fitness and wellness space.
Brand presentation: The pitch emphasised how VOGA aligns with the themes of the show and its target audience. We showcased the brand's vibrant aesthetic, energetic atmosphere, and its appeal to viewers interested in innovative fitness trends.
Live demonstration: HOV conduct a live demonstration on the show, showcasing the dynamic and engaging nature of VOGA sessions.
By securing a peak slot on the Kate Garraway Good Stuff TV show and effectively showcasing the brand through a live demonstration.
HOV not only reached a broad national audience but also generated tangible results in terms of increased engagement, website traffic, and sales, affirming the effectiveness of TV placement within a marketing comms strategy.
Results
Positive reviews and feedback: Subsequent to the TV placement, HOV received an influx of positive reviews and feedback from viewers who were intrigued by the concept and inspired to try VOGA for themselves. Testimonials praising the segment's creativity, entertainment value, and informative content further reinforced the success of the placement.
Website traffic: Their website experienced a 89% surge in traffic immediately after the segment aired, indicating heightened interest and curiosity among viewers.
Sales and bookings: Directly attributable to the TV placement, House of VOGA saw an increase in class, retreat and festival bookings and merchandise sales, demonstrating the tangible impact of the segment on consumer behaviour.