LOVE CORN
#Kerneloflove
Project Concept:
"Kernel of love: popping happiness everywhere"
Focusing on creative content and imagery that transcends the product, Love Corn to build a brand that resonates and connects with a targeted audiences.
Key outcomes:
Increased brand recognition and affinity
Positive sentiment to increased UGC
Expanded market reach and penetration across demographics
Social growth, engagement, reach, search and demand.
Overview:
The goal of this project is to elevate Love Corn beyond a snack product and transform it into a vibrant and relatable lifestyle brand. The emphasis will be on creating captivating content and imagery that not only showcases the product but also weaves a narrative that resonates with a diverse audience. By implementing a multi-channel approach, the project aims to establish Love Corn as a brand that transcends age, gender, and cultural boundaries, fostering a sense of community and connection among its consumers.
Key objectives:
Define Love Corn; #KernelOfLove #PoppingHappinessEverywhere
Develop, create and understanding the Love Corn lifestyle, identifying key values, themes, and aesthetics that will guide the creative direction. This involves researching target demographics, market trends, and competitor analysis.
Content strategy:
Create a devise content strategy that aligns with campaigns values and resonates with the target audience. This includes outlining themes, topics, and formats for various channels such as TikTok, Instagram, YouTube/ YouTube shorts, Snapchat and BeReal.
Visual identity:
Craft a visually distinctive identity that extends beyond the product packaging. This involves creating a set of visual guidelines for photography, videography, and graphic design, ensuring a consistent and recognisable brand image.
Storytelling through imagery:
Develop and create a series of visual narratives that tell the brand story and narrative, from its origin to its role in people's lives. This may include behind-the-scenes glimpses, UGC, CGI campaigns and more, all presented in a visually compelling manner.
Multi-channel integration:
Ensure a cohesive brand experience across channels, including website, paid ads, email newsletters, and potential collaborations. Each channel should contribute to the overall brand narrative while catering to the unique characteristics of the platform.
Influencer collaborations:
Identify and collaborate with influencers who align with the brand values and target demographics. Leverage these partnerships to amplify the brand message and reach new audiences.
Campaign activation:
Design and execute multi-channel campaigns that should be flexible enough to adapt to trends, cultural moments, and emerging conversations and more.
Performance metrics:
Establish key performance indicators (KPIs) to measure the success of the brand-building efforts. Regularly analyse data and adjust strategies based on performance insights.
