REEBOK
(CONCEPT CAMPAIGN)
Campaign concept
"Back to the Classics: Reebok's retro resurgence"
This concept campaign aims to leverage the cultural resurgence of 90s and early 2000s trends on TikTok to create a dynamic and engaging experience that resonates with the target audience, fostering a renewed connection between Reebok Classic sneakers and contemporary street style.
Key Message:
Reebok Classic sneakers are not just shoes; they're a symbol of timeless style that transcends generations. Embrace the retro vibe and make a statement with the classics.
Objective:
Reconnect with current consumers and captivate new audiences, particularly Gen Z and Millennials, by tapping into the 90s nostalgia and leveraging the resurgence of late 90s and early 2000s trends on TikTok.
The campaign aims to position Reebok Classic sneakers as an iconic and timeless fashion choice that effortlessly blends with contemporary street style.
