NITRO CANNED DRINKS
(CAMPAIGN CONCEPT)
Campaign: “Nitro surge: unleash the bold brew”
We’re all about combining the reach of OOH advertising, and the interactivity of digital campaigns. It’s all about the immersion of activations, and the innovation of experimental marketing, this omni-channel concept aims to effectively resonate with the Gen Z and Millennial consumers while aligning with their lifestyle and health-conscious values.
Meet Pushers Nitro…
If you haven’t hear of ‘Pushers beverages’ let us introduce you.
Their Nitro Black Coffee, cold brew coffee, and tea straight up has nothing added except the nitrogen that helps make it that signature smooth black brew, like it’s coming out of taps.
Conveniently packaged in a chubby little can, ready to go anywhere. Always crafted in small batches to get that café craft quality, in a can! No added sugars.
🤫 Pssst… They’ve also creating non-alcoholic beverages that are better for you without sacrificing taste.
Incorporating the Nitro Benefits:
key things consumers want to know:
🌱 The organic ingredients used in Pusher's nitro drinks.
Emphasise the natural caffeine source, promoting sustained energy without the crash.
Wellness messaging:
Position Nitro drinks as a healthier alternative to traditional energy drinks and coffee.
Showcase the benefits of improved focus, metabolism, and overall well-being.
Environmental consciousness
Communicate the eco-friendly packaging of canned nitro drinks.
Key messaging;
“Sustainability and responsible consumption”
"Fuel your day, the organic way!"
"Nitro energy, nature's boost!"
"Push the limits, naturally."
