HOUSE OF VOGA
ACTIVATIONS, PRESS & INFLUENCER TRIPS, VOGA RETREATS AND BRAND COLLABS.
We’ve work with HOV on various campaigns and projects to support their brand awareness and growth. We’ve worked on everything from media relations, brand collaborations, pop-up events and activations and retreats. HOV have thrived over the past years with continuous growth and brand awareness. We have played a key role in working with and supporting HOV in building their online and in-person community and encouraging conversation online. All while heading up their PR and brand partnerships + activations with a wide range of influencer and brands.
Overview
Brand activations:
- House of VOGA: We’ve organised fitness and wellness activations across the UK and Europe, which have brought together fitness enthusiasts and influencers/creators. These events featured VOGA sessions, LIVE DJs, brand partnerships with food, drink and beauty brands, and product demonstrations. This activation have helped to enhance brand visibility and engage the target audience in a dynamic way.
- House of VOGA set up pop-up VOGA in key locations, providing people with a unique and immersive VOGA experience. These activations not only showcased the brand's offerings but also created memorable interactions with potential customers.
Media relations and PR:
- We executed a comprehensive media campaign to promote the VOGA lifestyle, highlighting its health and wellness benefits. This included press releases, media pitches, and interviews to secure media coverage in lifestyle, fitness, and fashion publications.
- Feature stories showcasing their expertise and the uniqueness of VOGA as a fitness practice and also lifestyle. This strategy helped in building credibility and attracting media attention with many publications.
Events and IRL activations:
- We created a mix of events and activations to help boost HOV brand awareness and interactive sessions by creating a buzz around new classes, Voguettes (teachers), pop-up sessions and so much more. We held sessions at Firece Grace studios, Barrio Bars, Landing42 and many others.
Brand collaborations:
- VOGA x wellness retreats: collaborations with various wellness resort in Europe (Ibiza, Valencia, Barcelona, Sri Lanka and Paris) for an exclusive VOGA-themed retreat. These collaborations not only introduced VOGA to a new audience but also provided a unique and luxurious experience, combining fitness and relaxation.
Press/influencer retreats:
- We organised various retreats for key press and influencers at a scenic location, offering immersive VOGA sessions, wellness activities, and personalised experiences. These retreats aimed to build strong relationships with the media and influencers and generate positive reviews and coverage.
These are just some of the projects we’ve collectively contributed to the growth and success of House of VOGA. By strategically positioning the brand, creating meaningful connections with the target audience, and establishing a strong presence in the fitness and lifestyle industries.
Results:
Over the past few years we have;
- Secured over 200+ pieces of press coverage online and print in titles such as Heat, Vogue UK and CZ, Grazia, Stylist + more
- Worked and supported on brand collaborations
- ASOS brand collaboration - ASOS fitness line 4505 partnered with House of Voga.
The range featured plenty of stylish gym outfits you can wear whilst working up a sweat. ASOS 4505 is a mix of fun prints, textures and bright colours. This was in-line with HOV and the use of chakras colours within fitness. HOV partnered with the brand by hosting an Instagram LIVE VOGA session for their 8 million Insta followers, as well as VOGA sessions for staff at the ASOS HQ and Fierce Grace studios
- Samsung KX experience Kings Cross ‘The New Showcase in London celebrates local culture & Samsung-powered innovations’. HOV held pop fitness sessions for press after the officially launch. We hosted over 80 journalists over the course of 3 days. This resulted in securing over 55+ pieces of press coverage across online and print
- Sky High Voga - we hosted a range of pop-up events around some of London’s most iconic locations such as the London Eye and Landing 42. Some of these events were targeted for press and influencers ONLY and each session was filled with over 25 key people, which resulted in organic reach of;
Over 30,000 accounts reached
Over 90,000 impressions
Over 4,500 new followers