Campaign highlights

Pre-festival outfit activations;

Social Media Teasers (2 Weeks Before Coachella)

Engaging followers with pre-launch posts, sparking anticipation

Created influencer Collaborations (1 Week Before Coachella)

Partnered with fashion influencers to create Coachella lookbooks

Leveraged influencers' reach on Instagram, Twitter and blogs

Exclusive Online Discounts (leading Up to Coachella)

Created #SalsitBabeWatch hashtag to support online and IRL activation

Encouraged UGC across socials

During Coachella IRL branded events and activations

Created various brand activations and events throughout Coachella Weekend

Eye-catching booth with Instagrammable moments.

Leveraged festival atmosphere for brand visibility.

Pop-Up Pool Party (Day 2 of Coachella) working and partnering with AOK and Paradiso

Exclusive event with influencers and celebrities.

Live streamed parts of the pool party for wider audience engagement.

Smaller satellite events (throughout Coachella weekend)

Hosted events at local hotspots to engage festival-goers.

Collaborated with influencers to amplify brand presence.

Results

Instagram growth:

Followers increased from 3,576 to 7,024 over Coachella weekend.

Direct sales:

Generated over £15,000 in sales through exclusive online discounts, activations and digital campaigns.

Real-life activation:

750+ attendees at the pop-up pool party and smaller events.

Conclusion

The #SalsitBabeWatch Coachella campaign successfully achieved its goal of increasing brand awareness among US influencers. The integrated approach of pre-festival teasers, influencer collaborations, and on-the-ground activations led to significant social media growth, boosted sales, and a highly attended real-life brand activation.