Brief: Scholl and Veet Masterclass Brand Activation

Event overview

Scholl and Veet, two leading brands in the beauty and lifestyle space, joined forces and asked us to produce and host an exclusive Masterclass brand activation..

Th activation aimed to showcase the synergy between both brands while providing influencers and media with an immersive experience. The event featured a dynamic mix of activities, expert panels, and entertainment, culminating in a vibrant dinner and party.

Event objectives:

Highlight the collaborative partnership between Scholl and Veet.

Engage influencers and media within the beauty and lifestyle sectors.

Generate organic content and social media attention among Millennials and Gen Z

Drive website engagement and sales for both Scholl and Veet products.

Event details

Target audience: beauty and lifestyle influencers along with press and media representatives from top-tier publications such as Grazia, Stylist, Cosmo, Red and many others.

Activities and stations: Interactive stations showcasing Scholl and Veet products, live demonstrations, hands-on workshops and experiential zones.

Entertainment: Live DJ performance to create an energetic ambiance throughout the event.

Panel talk: Industry experts and team members from each brand discussing relevant topics in the beauty and lifestyle domain, including skincare, hair removal and self-care routines.

Dinner and after party: A sumptuous dinner followed by a lively party to conclude the evening on a high note.

Results:

Organic content: Over 250+ pieces of content shared and tagged across social media platforms.

Social media growth: Over 300+ new followers collectively gained across both brand channels.

Media coverage: Featured in 50+ publications, amplifying brand visibility and reach.

Website engagement: Veet experienced a significant 220% increase in website engagement post-event.

Sales Impact: Veet witnessed an 88% increase in sales following the event, with an average 30% return customer visit and purchase rate.

The Scholl and Veet Masterclass brand activation proved to be a resounding success.

We worked with them to achieve their objectives of promoting the brand collaboration, all while engaging key stakeholders.

All by driving tangible results in terms of social media presence, media coverage, website engagement, and sales growth.

“We really enjoyed working with Rochelle and the team on this. All the little details they included was amazing. We gained great feedback during and post event. We could 100% use them again.”

— Head of Brand, Charlotte