THE WHITE VALLEY CO BRAND ACTIVATION + CREATOR TRIP (MORZINE)
Brand activation and creator trip brief:
The White Valley Co.
Objective:
The objective of The White Valley Co. brand activation and creator trip was to build brand awareness among B2B/trade publications and potential holidaymakers.
This encompasses increasing coverage in trade publications, driving bookings for the Winter season, and enhancing brand visibility among the target audience.
Key messages:
The White Valley Co. offers 5 star full service luxury chalets as well as exceptional ski experiences in Morzine. This is highlighted by distinguished Michelin in-house chefs.
The brand is committed to delivering high-quality, memorable winter holidays for individual consumers
Event overview:
Duration: 4 days and 3 nights.
Fully catered and staffed, featuring Michelin-starred chefs across 2 out of 3 chalets.
Special guest appearance by Amy Williams MBE during the welcome evening, delivering a talk.
2 full days of skiing with optional lessons available.
Various additional treats and activities provided throughout the duration of the trip
Goodies provide by a range of brands like:
KMS haircare
Carmex
Sweaty Betty
Marula Beauty Oil
Neom
Elemis
Drone video via creator Charles…
Key achievements:
Secured over 55+ pieces of coverage across consumer and B2B/trade publications.
Facilitated bookings exceeding £55k for the Winter season.
Declined offers from 3 MTV shows due to mismatched target audience.
Witnessed a 175% increase in social media reach.
Recorded a 68% increase in website traffic following the event.
Measurement and evaluation:
Monitor media coverage and sentiment analysis in B2B/trade publications.
Track booking metrics and revenue generated post-event.
Analysed social media metrics including reach, engagement, and follower growth.
Measure website traffic and conversions attributed to the event.
Partnerships:
Ski/winter holiday publications such as Winter International.
Collaborations with Husky and Sweaty Betty for skiwear for all attendees.
Target Audience:
B2B/trade publications in the travel and hospitality industry.
Potential holidaymakers seeking premium winter holiday experiences.
Social media users interested in skiing and winter sports.
Our approach:
Emphasise the exclusivity and luxury of The White Valley Co. experience through visually appealing content.
Utilise testimonials and endorsements from attendees, especially Amy Williams MBE to reinforce brand reputation.
Showcase the stunning landscapes and activities available at The White Valley Co. to entice potential holidaymakers.
Engage with trade publications through tailored pitches and press releases highlighting the unique offerings of the brand.
RESULT
The White Valley Co. brand activation and creator trip had successfully achieved its objectives of enhancing brand awareness and driving bookings for the Winter season. Through strategic partnerships, engaging activities, and notable guest appearances, the event has positioned the brand as a leader in luxury ski experiences, garnering significant attention from both industry insiders and potential customers.
